FRIENDS ARE MODELS TOO x TYPICAL MAG

Our normal friends turned into models with some direction from TYPICAL's creative director, Jessi Noel. 

A few weeks ago we sent out the call for friends who were willing but didn't have to be models. Four (plus a few friends and significant others) showed up bright and early on a Saturday. We made a makeshift backdrop—that to my dismay fell down a few times on our model—and then watched magic unfold. Our normal friends turned into models with some direction from TYPICAL's creative director, Jessi Noel.

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TECHNICALLY SPEAKING:

When you are starting your own magazine with your friends, there is zero budget for studio space or new equipment. Here's how we made do with what we had already. We used a suede gray paper seamless (these run about $40 on Craigslist), taped up on the wall (trust you me, I bought a backdrop stand also off Craiglist the minute I got home from this shoot), a reflector ($20-40 on amazon) on a stand, and a flash tethered to the camera. Even though it was daylight, I underexposed on my camera and let the flash be the light source, positioned to the right for a dramatic look. Here's the result: